The Studio Journal
Notes on brand, design& growth.
Ideas, frameworks, and field notes from the work we do — written for the people building brands worth remembering.

Founder Guides·May 14, 2026
How Much Does Branding Cost in India in 2026? (A Founder's Honest Breakdown)
What branding actually costs Indian D2C, F&B, and lifestyle founders in 2026. Real price tiers, hidden costs, and how to know which one you need.
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FrameworksMay 14, 2026
The Shelf Test: A 5-Minute Brand Audit Framework for D2C Founders
Score your D2C, F&B, or lifestyle brand in 5 minutes using The Shelf Test. A 5-dimension brand audit framework built for founders, not designers.

Founder GuidesMay 14, 2026
Branding Agency vs Freelancer vs In-house: A Stage-by-Stage Guide for D2C Founders
Should you hire a branding freelancer, agency, or build in-house? An honest stage-by-stage breakdown for D2C, F&B, and lifestyle founders, with real costs.

Founder GuidesMay 14, 2026
12 Questions to Ask a Branding Agency Before You Sign (The Ones They Hope You Don't Ask)
The 12 questions every D2C founder should ask before hiring a branding agency. What good answers sound like, what red flags look like, and why these questions matter.
